DearDerm, meaning “precious skin,” was birthed through many years of research with the collaboration of industry professionals who understood that the skin was a very valuable part of the human body. Questions such as, “How can we take good care of the precious skin and maintain its beauty?” and "Is there a way to make skincare products efficient and affordable so that they can be accessible to anyone?" are always the focus in drafting and developing our products.
The creators of DearDerm were originally tasked with launching the Isaknox brand in the United States. Then, it also took charge in launching the following brands in the United States: Enprani, Tony Moly, and Hyssop brands from Seoul Cosmetics. With these 20 years of mobilizing and developing as its base, DearDerm was launched with the consumer in mind.